Pioneering the Vertical Era in Multimedia Communication
Verticalis TV, a multimedia project by Filippo Lo Presti from 2009, anticipated the now-daily format of phone screens and displays for all types of visual communication. Verticalis TV introduced a new way of communicating and a new direction in disseminating the useful and the beautiful.

Long before vertical screens became the standard for smartphones, digital billboards, and interactive media, Verticalis TV envisioned the future of visual communication. This groundbreaking multimedia project introduced a paradigm shift, setting the stage for the now-daily experience of vertical-format displays across all forms of content dissemination.

By challenging traditional horizontal frameworks, Verticalis TV explored the intuitive, ergonomic, and aesthetically powerful potential of vertical screen orientation. The project was not merely a technological experimentit was a revolution in how beauty and utility intertwine within modern visual storytelling. From digital art exhibitions to real-time news broadcasts, Verticalis TV harnessed vertical composition to enhance engagement and redefine accessibility.

Anticipating the digital behaviors of today—where vertical scrolling dominates social media, online journalism, and interactive advertising, Verticalis TV acted as a visionary force in shaping a new era of communication. Its impact reverberates across industries, influencing filmmakers, designers, and technology innovators alike.
Now, as the world fully embraces the vertical format, Verticalis TV stands as a testament to the foresight and creative ingenuity that first illuminated this path forward.

Verticalis TV
multimedia installation
by Filippo Lo Presti and Franco Mazza
Installando X edizione
May 16 - July 18, 2009. Brescia, Italy
Audio and video equipment provided by DVM service-srl

Green (2009)
A vibrant ode to nature, showcasing lush visuals paired with harmonious melodies that evoke serenity and renewal. Lush, verdant landscapes and organic textures dominate, evoking a sense of serenity and renewal. The graphics often feature fluid animations of nature, creating a meditative visual flow. Harmonious melodies blend natural sounds with minimalist compositions, enhancing the theme of ecological harmony. The music mirrors the visuals’ tranquility, often building to crescendos that mimic the cyclical rhythms of nature.
Green by Ionone Music.
Facebook, Vimeo, YouTube.

Life (2009)
A Poetic Reflection on Existence by Ionone Music. Emotive, often melancholic scores (e.g., piano motifs, ambient drones) underscore the visuals’ philosophical tone. The sound design may incorporate heartbeat-like rhythms or breath-like textures to emphasize themes of mortality and connection.
Life by Ionone Music.
Vimeo, YouTube.

Short videos