* 360 original artworks by 38 international artists replace adverts by major corporates such as McDonalds, CocaCola, H&M and Morrisons
* Millbank, Department of Business and Innovation, Scotland Yard, Harrods, Oxford Street and Shell Centre in London targeted.
* Entire route of Leeds marathon covered with anti-advertising artworks
* Themes include austerity, human rights, debt, climate change, body image and fracking
This weekend has seen the biggest ever unauthorised takeover of outdoor advertising, as part of the rapidly growing “Brandalism” campaign against what activists have called the corporate take-over of public space. Around
360 adverts in 10 cities across the UK were replaced overnight with specially commissioned artworks by teams of anti-advertising activists.
'Six-sheet' poster displays at bus-stops, free standing cabinets and even a public toilet were taken down in Glasgow, Edinburgh, Leeds, Liverpool, Brighton, Bristol, Birmingham, London, Oxford and Manchester. The adverts
- by companies such as H&M, CocaCola, Fanta, McDonalds, Morrisons and Lyca Mobile - were replaced with artworks exploring the impacts of consumerism, including ecological damage, financial collapse, and gender stereotypes.
With the United Nations currently investigating the impact of advertising on human rights
1 ], Brandalism seeks to highlight the lack of control that communities have over their public space.
38 international artists participated in the latest round of Brandalism takeovers including Peter Kennard, Paul Insect, Bill Posters, Goldpeg and Radiohead’s artist of choice Stanley Donwood (UK), Princess Hejab (France), Ron English (USA), Peter Fuss (Poland) and Anthony Lister (Australia).
Brandalism first launched in July 2012, when around 40 billboards in five cities were replaced with anti-advertising artworks. Since then the Brandalism project has grown in ambition and scale.
The Brandalism website will show people how they can replicate this type of action in their localities.
Bill Posters, one of the artists involved in Brandalism, said:
“This is a revolt against visual pollution. Advertising is key driver of a system which destroys our future to fulfil the demands of the present, a ceaseless expansion of production and consumption. Communities are taking back control over their public spaces - expect many more actions like this in the near future.”
largest advertising takeover in world history (as far as we can tell).
365 public ads were access replaced with art from 38 international artists including Peter Kennard, Paul Insect, Bill Posters, Goldpeg and Radiohead’s artist of choice Stanley Donwood (UK), Princess Hijab (France), Ron English (USA), Peter Fuss (Poland) and Anthony Lister (Australia).
submission date: 5/12/2014