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Los Angeles
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Jerry Avenaim : pofessional potographer
For many years Jerry Avenaim has been working with celebrities, models, talent agencies, modeling agencies, and advertising firms
all throughout the United States from Los Angeles to New York delivering sexy, stylish photographs that convey ...
LIVE magazine |
April 05 |
art |
photography |
advertising |
Jerry Avenaim
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advertising outdoors
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Watch This Space!
Our cityscapes and highways are punctuated by billboards' big, splashy images
and clever messages
designed to sell everything from underwear to cigarettes, milk to athletic wear. Outdoor advertising
has become a tradition, and Bernstein surveys this commercial art form from the late nineteenth
century on in this colorful, high-energy volume. Being British, his focus is continental, but the U.S.
naturally makes a strong showing, and the contrast in transatlantic styles is instructive. Bernstein's
earliest examples include the brilliant illustrations and posters of artists such as Toulouse-Lautrec and
Alphonse Mucha who instigated a taste for strongly graphic
compositions in outdoor advertising that lasted well into the 1930s and 1940s before the camera
finally replaced the artist's hand as the primary medium. Many intriguing trends are traceable both in
Bernstein's expert commentary and in contemplating the visual and linguistic puns of contemporary
billboards, as images and words compete boisterously for our attention, and styles range from the
elegant and soothing to the confrontational and provocative. Donna Seaman
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art
Watch This Space!
